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This 6-hour communications training will whip you into verbal shape in no time. Learn the key components of mental preparation, message preparation, and message delivery to ensure that you and your staff aren’t caught speechless when the opportunity to advocate for your schools presents itself.
“I’m a more effective superintendent because of this training.”
Bo Matthews, Superintendent, Barren Co. Schools
Participants will leave with the tools and strategies needed to deliver effective messages to any audience on topics ranging from student success to crisis.
This training is perfect for all school administrators, especially those who speak to parents, the press, and community members on a regular basis. Participants will receive 6 hours EILA credit.
“I wish everyone in my district could have been a part
of this session. I am empowered.”
Cindy Williams, Community Outreach Coordinator, Henderson County Schools
Workshop offered via on-demand webinar to members only from November 14-December 2. Register now for access to this exclusive member benefit!
 Presented by: Brenda McClain, president of McClain Communications
McClain is president of her own consulting firm specializing in message development and delivery. Her clients include AT&T, Turner Broadcasting, The Outdoor Advertising Association of America, Marriott International, and many others. In addition, all new superintendents in Kentucky receive this training as part of their required training program.
McClain began her career as a radio and television reporter and has worked as a newspaper reporter, high school English and journalism teacher, and manager of media relations for BellSouth Corporation. She graduated Phi Beta Kappa, magna cum laude from Furman University in Greenville, S.C. in 1979, where she received her bachelor’s degree in English. She graduated from Stanford University’s Mass Media Institute in Television News in 1983. |
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